Accurate insight into consumer demand and long-term adherence to the brand's original intention
Brands that can occupy a place in the market often have solid R & D ability and keen consumer insight at the same time. As a high-end cosmetics brand in China, McGeely started from consumer insight and skin care pain points in the product development stage, and developed products along the path of market insight-formula - ingredients-efficacy, so it gained good reputation at the consumer end. All this time, Maggie Mageline is committed to conveying the brand concept of "enjoying the beauty of no makeup" for women. With this concept, Maggie seeks breakthrough from rice fermentation, using exclusive fermentation technology. For the first time, α-kg was applied to skin care products to create an exclusive anti-aging ingredient, which provided a new idea for the development of anti-aging cosmetics. McGeely uses the star products "plain beauty trilogy" (ladies beauty cream, yeast extract balance