Transformation from "Large Volume" to "High Quality" Guangdong Cosmetics Industry Cluster "Beauty Blossom"

time2023/10/26

Customers shop for Chinese makeup brands at a Ginza mall in Tokyo. Japanese imports of cosmetics from China have soared in recent years as sales of Chinese cosmetics have been booming in the Japanese market.
China's "beauty economy" has risen rapidly in recent years and has become the second largest cosmetics consumer market in the world. In the first half of this year, retail sales of cosmetics in China were 207.1 billion yuan, up 8.6 percent from a year earlier, according to the National Bureau of Statistics. The size of the cosmetics market in China will keep growing steadily and is expected to top 510 billion yuan in 2023, according to Ai Media Consulting.

As a major province in cosmetics industry, Guangdong has more than 3,000 cosmetics manufacturing enterprises and more than 8,000 cosmetics registrants/filing persons, ranking first in China, and most of them are private enterprises. The reporter deeply explores the "beautiful new power" of private cosmetics enterprises quietly rising, and looks at how Guangdong cosmetics industry cluster transforms from "large quantity" to "high quality", further promotes the construction of a new development pattern of "double circulation", and eff